Frequently Asked Questions
 

What makes your approach different from traditional marketing agencies?

We don't operate in silos. Traditional agencies often separate PR, content, SEO, and social into different departments with different strategies. We build integrated systems where every tactic reinforces the others. Loop Marketing means your thought leadership article becomes video content, which feeds your AEO strategy, which supports your influencer partnerships. Everything compounds.

What is Loop Marketing and why does it matter?

Loop Marketing is our methodology for creating self-reinforcing content ecosystems. Instead of one-and-done campaigns, we build systems where each piece of content amplifies the next. A podcast interview becomes a video series, blog posts, social content, and answer-optimized articles, all working together to build your authority exponentially. It's more efficient and significantly more effective than traditional linear marketing.

How is Answer Engine Optimization different from SEO?

SEO optimizes for search results pages. AEO optimizes for direct answers. When someone asks ChatGPT, Perplexity, or Google's AI Overview a question in your field, AEO ensures you're the source that gets cited. As search evolves beyond blue links to conversational AI, AEO is how you stay visible and authoritative.

Do I need all five services or can I pick just one?

You can absolutely start with one service, but our clients see exponential results when services work together. Think of it like a recipe, you could use just flour, but you won't get bread. That said, we meet you where you are and build from there. We'll recommend the right starting point based on your goals and current gaps.

How long does it take to see results?

Depends on where you're starting and what you're measuring. Some things move fast, influencer partnerships and video content can generate immediate visibility. Others build over time, thought leadership and AEO create compounding authority that grows month over month. We're transparent about timelines and set realistic expectations from day one.

What size companies do you work with?

We work with established businesses ready to elevate their positioning, typically companies that have product-market fit but feel invisible in their space, or brands that have grown stagnant and need a strategic refresh. If you're ready to be known as the leader in your category, we're a fit.

What industries do you specialize in?

We work across industries, but we're particularly effective with B2B companies, professional services, and expertise-driven brands where authority and trust are everything. If your business depends on being seen as the obvious expert choice, we know how to position you there.

How involved do we need to be in the process?

We need your expertise, not your time. You're the subject matter expert, we'll pull insights from you efficiently through focused interviews and strategic sessions. Then we handle the execution, creative, and distribution. You review, approve, and show up for the opportunities we create. We're not here to add to your workload.

What does "presentation is everything" mean in practice?

It means brilliant strategy deserves brilliant execution. Your marketing should look as sophisticated as your thinking. We obsess over design, messaging, and polish because first impressions matter. You might have the best insights in your industry, but if they're wrapped in mediocre visuals or buried in boring formats, they won't land. We make sure everything we create is worth paying attention to.

How do you measure success?

We track what matters: visibility in your space, inbound opportunities, quality of leads, media mentions, search presence, engagement that indicates real interest. We're not here to inflate vanity metrics. We measure the things that actually impact your business, brand authority, pipeline, and positioning as the first choice in your category.

Do you work with clients long-term or project-based?

Both. Some clients engage us for specific initiatives, a rebrand, a thought leadership campaign, a video series. Others work with us ongoing as their strategic marketing partner. Most of our best work happens in long-term relationships where we can build momentum over time, but we're flexible based on what you need.

What if our marketing isn't stagnant, we just want to level up?

Perfect. We work with plenty of brands that are already doing well but are ready to become unmissable. Sometimes the best time to invest in your marketing is when you're already gaining traction. We help you capitalize on momentum and pull further ahead of the competition.